Blog and Social Media monitoring service that helps businesses track online discussions about their brands wins industry recognition at the B2B Marketing Awards 2007
LONDON & BOSTON--Prompt Communications won Best New Product or Service at this year’s B2B Marketing Awards, for its Prompt Blog Monitor service.
The Prompt Blog Monitor is an easy-to-use tool that allows companies to monitor consumer feedback, comments and how their reputation is faring in the rapidly evolving world of social media. The service was launched in the UK earlier this year and is now available to US customers through Prompt’s Boston, MA offices.
The Prompt Blog Monitor is already depended on by a number of PR and marketing professionals across industries that require a simple tool for tracking coverage of their brands in blogs and podcasts as well as popular social media platforms such as YouTube and Digg. As well as providing a simple to use web based console, the service is supported by daily email updates to alert users of the day’s coverage, and weekly reports which include analysis of the coverage, highlighting the general tone of the article and showing how influential each blog is.
Prompt Blog Monitor is a web-based service that is managed entirely by Prompt Communications, requiring no specific technical expertise on the part of the user. After a free initial consultation, Prompt Communications works with individual clients to configure the Prompt Blog Monitor to meet specific requirements and customize the portal’s look and feel to match their own branding.
Subscribing clients have multiple options of reporting levels, depending on their company’s requirements. The can receive either daily or weekly email summaries of coverage across a continually expanding range of social media platforms, or they can have full access to the Prompt Blog Monitor application.
Lance Concannon, divisional director of Social Media for Prompt Communications said, “PR and marketing professionals are aware that blogs and other social media platforms are rapidly increasing in number, use, and most importantly- influence, but to date, keeping tabs on the ‘online conversation’ around their brand has been difficult and time-consuming. The Prompt Blog Monitor provides a simple and convenient way to keep track of their brand reputation across the social media spectrum.”
Concannon continued, “A social media monitoring tool being recognized as the ‘Best New B2B Marketing Service’ helps show the growing importance of blogs and the influence of social media within marketing; this truly is the quickly growing future of word of mouth marketing.”
Prompt also offers clients a fully customizable reporting service that provides regular summaries and analyses of social media coverage, together with advice and recommendations for further action.
In addition to monitoring, alerting, and reporting services, Prompt Communications also offers comprehensive social media consultancy, advising clients on the most effective way to engage with bloggers and helping them to develop their own successful social media strategies.
To read more about the B2B Marketing Awards, visit: http://www.b2bm.biz/awards/
To see a demonstration of Prompt Blog Monitor, please visit www.prompt-communications.com/blog-monitor. A free 14-day trial of the Prompt Blog Monitor is available on request: contact Prompt via
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or call Hazel Butters on +1 617 576 5763 / +1 617 291 9899.
About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with European offices in West London and US offices in Cambridge, Massachusetts.
Prompt Communications offers expertise across all marketing disciplines, teaming its consultants' extensive knowledge of the technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.
The company has four business divisions: PR, Copywriting & Creative; Marketing Services and Social Media.
Prompt's clients include Adobe, Aperture Technologies, Centric CRM, Complinet, Foviance, Openbravo, Oracle Corporation, OSSummit Asia, SEPATON, SNIF Corporation, Stonesoft, Steganos GmbH and Webtide.
Prompt Social Media helps organizations to realize the significant PR and marketing benefits offered by the new generation of user generated content and social networking platforms.
www.prompt-communications.com
