Evaluation Based on Completeness of Vision and Ability to Execute

BOSTON--Portrait Software plc (London: PST), a leader in Customer Interaction Optimization software, has been positioned in the visionaries quadrant in the Gartner Magic Quadrant for Customer Data Miningⁱ.

Since the 2005 acquisition of Quadstone, Portrait Software has accelerated investment in its analytic assets – bringing to market a real-time decisioning solution for inbound marketing – called Interaction Optimizer – as well as expanding the capabilities offered by Portrait’s Uplift modeling technology which is now successfully deployed in a large number of customers. In keeping with its position as a market visionary, Portrait also has aggressive product launch plans for later this year.

“We are extremely pleased to be placed in the visionaries quadrant by a highly respected industry commentator such as Gartner. We believe this further underscores our position as an industry trend-setter,” commented Nick Randall, CEO of Portrait Software. “With the acquisition of Quadstone in 2005, our commitment to developing new and innovative applications not only addresses key business issues but also increases analyst productivity and extends analytics to new users. And we’re glad to be able to offer these advantages to our customers.”

Industry analysts predict the marketing for customer analytics is growing at an annual rate of 20% per annum. In addition, businesses are increasingly demanding that data mining capabilities are extended to the business users who have in-depth understanding of the specific issues within a line of business but little specialized expertise in data mining and analytics.

Marketplace trends also point to the need for solutions that increase analyst productivity. Portrait’s customer analytic applications provide highly visual representations of the data facilitating a very collaborative approach to data exploration involving both business and data experts. In addition, Portrait’s analytic offerings are designed to automate time and resource intensive analytic and modeling steps. This enables business users and analysts to deploy analytics more efficiently and effectively with immediate impact to business results.

Portrait’s customer analytics solutions have delivered quantifiable returns to many organizations worldwide, in particular large financial services, retail and telecommunications companies, who are seeking to gain additional value from their legacy CRM systems. By using Portrait’s analytic applications customers have increased sales by over 30%, reduced churn by over 40%, managed risk and reduced fraud.

Portrait Software’s analytics offerings are tightly integrated with business processes:

The company’s analytic offerings address specific problems including retention, acquisition, cross-sell, risk and compliance management -- key issues for financial and telecom organizations.

Portrait Customer Analytics powered by Quadstone: Helps customers discover business-critical information about what’s most likely to happen in the future and how to profit from this knowledge.

Portrait’s Uplift modeling offering enables organizations to pinpoint and eliminate wasteful marketing spend by targeting only those who are likely to respond positively to campaigns and not target those who would be alienated as a result of receiving the campaign. This ability to predict uplift effects and thus focus on profitable segments while avoiding negative effects often has very significant impact on campaign profitability.

Portrait Interaction Optimizer^TM “turbo charges” existing CRM applications by delivering insight to the point of interaction through real-time decisioning. Helping companies to improve the customer experience, gain additional customer information, sell more profitably, reduce churn and increase campaign performance.

About Portrait Software™

Portrait Software™ is a global provider of Customer Interaction Optimization software that makes every interaction count. Our software is used by large organizations to deliver great customer service and to dramatically improve customer revenues, profitability and loyalty by applying insight and intelligent decisioning at the point of customer interaction.

Portrait Software’s solutions combine analytical capabilities with a process-centric customer interaction management platform, providing organizations with the ability to deliver the most highly optimized customer processes across all sales and service channels.

Our 200+ customers are organizations that lead the world’s most demanding customer-intensive sectors, Financial Services, Public Services and Telecoms. These include Nationwide Building Society, The Woolwich, British Telecom, Washington Mutual, Merrill Lynch, T-Mobile, Fiserv CBS Worldwide, Bank of Tokyo, Bank of New Zealand, China Automobile Association and IAG.

For more information please visit: www.portraitsoftware.com

About Gartner Magic Quadrants

The Magic Quadrant is copyrighted May 2007 by Gartner Inc. and is reused with permission. Gartner's permission to print its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner Research is intended to be one of many information sources and the reader should not rely solely on the Magic Quadrant for decision-making. Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose.