Chris Moloney, Scottrade Inc.’s Marketing Chief is Recognized by Frost & Sullivan for Groundbreaking Customer Loyalty Research and Advocacy Marketing

NEW YORK--Frost & Sullivan, a leader in global leader research analysis and consulting, has announced that marketing executive Chris X. Moloney will be the recipient of a 2007 Lifetime Achievement Award for Marketing Research and Competitive Intelligence. Over the past 15 years, Moloney has emerged as a recognized pioneer and forward thinker in the field of marketing research, specifically in the areas of customer loyalty, customer advocacy marketing and drivers of consumer behavior.

Moloney, currently the Chief Marketing Officer at Scottrade, one of the largest online investment firms in the U.S., said that he honed his research and marketing skills working for three leading marketing and research agencies that include, St. Louis-based firms Maritz Inc. and Meridian Enterprises as well as Dallas-based marketing firm Parago, Inc. Moloney has also become a widely published author and national speaker on the subjects of customer loyalty, marketing, advocacy, CRM and consumer behavior.

“I’m really more of a marketing scientist than a market researcher, but I’ve learned the value of research and analysis in driving marketing strategy and competitiveness within organizations,” Moloney said. “I’ve learned from some great market researchers and experts in the field, including Frederick Reichheld (of Bain and Co), Jim Stone (Maritz Research) and marketer Mark Shipley (Maritz, MasterCard). I’m just pleased I have been able to add to a field that has helped so many companies build stronger and more meaningful relationships with their customers.”

Moloney’s research background is heavily weighted in financial services and brokerage, including providing consulting and marketing strategy for 14 of 20 largest U.S. financial institutions and 80 percent of the largest credit and debit card issuers in banking. He has also performed considerable research in the retail, hospitality and entertainment industries.

“It is great to now be part of an industry leader (Scottrade) in both customer loyalty and referral marketing,” Moloney said. “Scottrade has become a fast-growing industry leader by focusing on core principals of customer loyalty and referral.” In 2006, Scottrade was recognized by BrandWeek magazine and BrandKeys for the leading customer loyalty in the investment industry.

Moloney will speak about a few of the projects that led to his Lifetime Achievement Award at a special Frost & Sullivan event on Feb. 6 in Los Angeles. These developments include:

• Moloney Magnetic Advocacy Model, a multi-year, cross-industry analysis of the impact of advocacy and referral various customers
• Moloney Motivation Matrix, a detailed analysis of different loyalty and advocacy motivators by customer segment and value
• IMAP: The Integrated Marketing Advocacy Program, a proactive customer advocacy and referral methodology

Frost and Sullivan’s Lifetime Achievement Awards are nominated, selected by and voted on by a panel of industry experts assembled by the global research analysis and consulting firm.

About Frost & Sullivan

Frost and Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. Its advisory expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities for clients. While serving clientele ranging from virtually every Global 1000 to emerging companies, Frost & Sullivan’s comprehensive industry coverage includes a global perspective of all vertical and horizontal industries. Its unique coverage combines ongoing analyst of markets, technologies, econometrics, and demographics. For more information visit http://www.frost.com.

About Scottrade, Inc.

Scottrade is a leader in online investing and serves individual investors who are comfortable making their own investment decisions. Scottrade is unique in the industry because it boasts very low commission rates while offering easily accessible, local branch office support of online trading in 289 locations nationwide. Scottrade.com is the online trading site of Scottrade and offers customers the convenience of placing orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each branch location with a licensed branch manager plus additional brokers and assistants. For more, visit http://www.scottrade.com.