Kintera Announces Winner of First Developer’s Challenge

WASHINGTON--Kintera^® Inc. (NASDAQ:KNTA) today announced that CopperKey, a Web-based predictive marketing software solutions company, is the winner of the first Kintera Connect™ Developer’s Challenge sponsored by Kintera. The winner was revealed at Kintera’s annual User Conference.

Gilbert, Ariz.-based CopperKey is a Kintera Connect partner and utilized Kintera’s Application Programming Interface (API) to integrate Predictive IQ™, an automated analytics and predictive modeling software as a service, with Kintera’s donor management system. The application will provide nonprofit organizations with the ability to produce model leads on demand, graphically view the characteristics of donors, and enhance existing data. Data is pulled from Kintera’s donor management system into the Predictive IQ application where it is analyzed before pushing the modified and/or updated data back into Kintera’s donor management system. The data is stored in Kintera’s donor management system where it can be used to increase the effectiveness of various communication, fundraising, lead generation and retention strategies.

“The CopperKey integration was selected because it is a deep integration that successfully addresses the needs of nonprofit organizations,” said Steve Johnson, vice president of channel for Kintera. “CopperKey’s Predictive IQ, which provides real-time analytics, will enable organizations to gather a deeper understanding of their donors, discover new potential donors, and enhance donor data. Additionally, because it is integrated with Kintera’s donor management system, nonprofits will be able to store and manage all donor data in a single system creating a simple and effective way for nonprofits to better manage donor information.”

CopperKey was one of three finalists in the Developer’s Challenge. Other finalists included CircleUp and FreeCause.

CircleUp, an emerging provider of social messaging services and Kintera Connect partner, integrated its communication management tool with Kintera. CircleUp provides an easy way for organizers to communicate with groups or volunteers using e-mail or instant messaging, and receive a single, organized result that can be acted on immediately and shared with the group. The newly created application enables organizations using Kintera’s donor management to pull contacts from the system for use in CircleUp’s tool. For more information on CircleUp, please visit www.circleup.com.

FreeCause, a Kintera Connect partner that specializes in social networking applications and other Web 2.0 fundraising tools for nonprofits, created SnapCMS using Kintera’s APIs. SnapCMS enables the exchange of data between an organization’s Facebook group and Kintera’s donor management system. Organizations such as the Heart and Stroke Foundation that are using both SnapCMS and Kintera’s donor management system are able to quickly and easily attract new supporters to SnapCMS-powered Facebook applications where information on new supporters is captured and automatically stored in Kintera’s donor management system. For more information on FreeCause, please visit www.freecause.com.

All entries were judged based on four equally-weighted characteristics: innovation, originality, and creativity; potential for long-term commercial success; marketplace need; and visual design, appeal, and usability.

For more information on Kintera and Kintera Connect, please visit www.kintera.com/kinteraconnect. To learn more about CopperKey and Predictive IQ, please visit www.copperkey.com.

About Kintera, Inc.

Kintera®, Inc. (NASDAQ:KNTA) provides an integrated, on-demand open platform to help organizations quickly and easily reach more people, raise more money, and run more efficiently. The Kintera platform consists of a variety of products including Events, Advocacy, E-mail, Web Site Content Management, Donor Management, Constituent Relationship Management and Accounting. In addition, Kintera’s open technology, Kintera Connect™, enables clients and partners to integrate directly with Kintera technology, resulting in the availability of best of breed solutions through the Kintera Connect partner program.

For more information about Kintera software and services, visit www.kintera.com.