INDIANAPOLIS--Call Center Magazine has awarded the Interactive Intelligence Inc. (Nasdaq:ININ) contact center automation software, Customer Interaction Center^® (CIC), “Product of the Year.”

CIC was selected by magazine editors based on its open, sophisticated architecture built to process multiple types of interactions, including calls, faxes, e-mail, Web chats and Web callbacks.

“It's everything rolled into one package: PBX/IP PBX call processing, voicemail, fax server and unified messaging,” said Call Center Magazine’s editorial director, Keith Dawson. “It's call center-focused, but it also reaches out into the rest of the enterprise to provide a unified platform for telephony and data management.”

The editors also applauded CIC’s unique single-platform architecture and voice over IP capabilities.

“It's IT-friendly, requiring no multi-box hardware or customization,” Dawson said. “It sports a central administration interface, and reduces the complexity often associated with CTI. Also, unlike hardware-centric proprietary solutions, the IP-ready CIC architecture gives organizations a clear-cut path to adopting voice over IP at any time -- no bolt-on VoIP products required.”

Interactive Intelligence first released CIC in 1997 as a standards-based unified communications software suite based on a single-platform architecture designed to eliminate the cost and complexity introduced by individual point products.

Since its initial release, the company has expanded the product’s capabilities to include dramatic increases in scalability – now supporting up to 5,000 agents on a single platform – as well as applications for broader performance management functions, such as its latest Interaction Optimizer^™ module.

Product of the Year award recipients were selected by Call Center Magazine editors. There was no formal nomination process, entry fee, or quid pro quo for receiving an award. Of the hundreds of vendors offering solutions and services for the call center today, only 17 were selected for the award.

Call Center Magazine published an article about the award recipients in its April issue, which can be accessed from its Web site at http://www.callcentermagazine.com.

About Call Center Magazine

Call Center Magazine is dedicated to providing in-depth and unbiased product information about call center technology, management and operations. The magazine is published by CMP Technology, a global leader in technology events, online properties and controlled circulation magazines since 1971. CMP Technology is a subsidiary of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of business communications software and services for contact center automation and enterprise IP telephony. The company was founded in 1994 and has more than 2,500 customers worldwide. Recent awards include the 2006 Network World 200, CRM Magazine’s 2006 Rising Star Excellence Award, Network Computing Magazine’s 2006 Well-Connected Award, and Software Magazine’s 2006 Top 500 Global Software and Services Companies. Interactive Intelligence employs approximately 525 people and is headquartered in Indianapolis, Indiana. The company has five global corporate offices, with additional sales offices throughout North America, Europe and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ; on the Net: http://www.inin.com.