Independent Survey Names SPSS Predictive Analytics
Number One Choice Among Data Miners
Achievements in 2007 Demonstrate Growing Momentum
for Predictive Analytics Technology
CHICAGO--SPSS Inc. (Nasdaq: SPSS), a worldwide provider of predictive analytics software, today announced that its data mining technology has been ranked as the leading choice in an independent survey published by Rexer Analytics. This latest recognition builds on the success achieved by SPSS in 2007, further establishing its leadership position in the predictive analytics market.
The Rexer Analytics report, “Surveying the Field: Data Mining Applications, Analytic Tools, and Practical Challenges,” found almost one-half (48 percent) of data mining professionals from more than one dozen industries and 35 countries identified SPSS — over SAS and other competitors — as their most frequently used data mining tool.1 The survey also found SPSS as the tool of choice for data miners engaged in customer relationship management (CRM) and telecommunications.
“Our report analyzes the activities, views and concerns of more than 200 data miners and gives a comprehensive reflection of the challenges faced by the data mining community today,” said Karl Rexer, Ph.D., founder and principal of Rexer Analytics. “One clear finding is that data miners who care strongly about ease-of-use, data manipulation capabilities and the ability to handle very large data sets are more likely to use SPSS.”
Data mining, a core component of predictive analytics, uncovers patterns in data using predictive techniques. Data mining enables organizations to increase the profitability of their interactions with customers, detect fraud and improve risk management. SPSS predictive analytics technology and solutions allow customers to improve business processes by directing, optimizing and automating decisions, leading to smarter, proactive decisions.
“We’re delighted that the findings of the Rexer Analytics report endorse both our market position and our product strategy,” said Colin Shearer, senior vice president of market strategy at SPSS. “Not only are our products the most widely used, it’s clear that our focus on making the technology scalable, accessible and supported by rich facilities for data manipulation aligns perfectly with the most pressing needs of the market. That’s why we’re number one among organizations looking to realize the full value of their information assets, and to enable the acceleration of their businesses.”
SPSS also received top honors and recognition in the following reports and surveys issued in 2007:
• Gartner Inc., a leading information technology industry analyst firm, positioned SPSS in the leaders quadrant of its “Magic Quadrant for Customer Data Mining, 2Q07.”2 The report states: “Leaders are vendors whose performance excels in the customer data mining market segment. Not only are they suitable for the majority of enterprises to consider today, but they also have a significant impact on the market's direction and growth.”
• A KDnuggets poll of “Data Mining (Analytic) Tools Used in 2007” released in May showed SPSS emerging as the leading provider of commercial data mining software.
• Industry analyst firm Nucleus Research recognized SPSS for providing the technological advancements that led American Airlines to win a 2007 Nucleus Research Technology ROI Award. American Airlines, the world’s largest air carrier, relies on SPSS predictive analytics to generate customer information its executives use to make key business decisions.
About Rexer Analytics
Rexer Analytics is a data mining and CRM consulting firm offering advanced analytic solutions to clients in a variety of industries, including finance, technology and retail services. For more information about Rexer Analytics or for a 7-page summary report of their First Annual Data Miner Survey, please visit www.RexerAnalytics.com.
About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted May 2007 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of predictive analytics software and solutions. The company’s predictive analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating predictive analytics into their daily operations, organizations become Predictive Enterprises—able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic, and commercial customers rely on SPSS technology to help increase revenue, reduce costs, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.
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