Harte-Hanks® is Ranked as Leader by Independent Research Firm; Offers Sales & Marketing Tool Powered by SugarCRM
Report cites Harte-Hanks for its ''deep industry experience across a range of industries and a vast array of service offerings,'' aimed at the midmarket
CUPERTINO, Calif.--SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, has announced that one of its OEM partners, Harte-Hanks, has been recognized as a market leader among Midmarket Database Marketing Service Providers in the November 2007 report The Forrester Wave™: Database Marketing Service Providers, Q4 2007.
Harte-Hanks was among the select companies that Forrester invited to participate in the report. In this evaluation, Harte-Hanks was cited as a Strong Performer in the Enterprise Database Marketing Service Providers category.
Part of the Harte-Hanks Allink® database solution line is Allink Connect, a sales optimization tool powered by SugarCRM. Harte-Hanks Allink Connect is designed to provide instant access to users’ customer and prospect relationships, empowering more effective sales, marketing and service initiatives. Allink Connect enables users to gain a 360-degree view of their customers, all powered by underlying SugarCRM technology.
“Allink Connect offers our customers a cost-effective sales and marketing optimization solution that can be up and running very quickly,” said Tom Collins, managing director, Market Advantage at Harte-Hanks, who manages Allink Connect. “And the core SugarCRM technology provides deep intelligence in marketing activities, sales pipelines and automates critical workflows.”
“The Harte-Hanks Allink Connect offering is a testament to the flexible nature of SugarCRM,” said Jeff Campbell, vice president of Channel Sales at SugarCRM. “SugarCRM provides a great foundation that our partners can leverage to provide high performing, value-based technology solutions for their customers.”
About Harte-Hanks
Harte-Hanks is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value through solutions and services organized around five groupings of integrated activities: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (program and campaign creation and development) — Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748
About SugarCRM
SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs.
For more information, call (408) 454-6900 or 1 87 SUGARCRM tollfree in the US, email
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, or visit www.sugarcrm.com.
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