CARY, N.C.--DataFlux, a leading provider of data quality and data integration solutions, today announced it has been selected as the 2007 CRM Market Winner in data quality by CRM magazine. This is the third consecutive year the publication recognized DataFlux as the Market Winner, further solidifying its status as the industry leader in data quality solutions.

DataFlux was chosen based on the company’s suite of technologies that enable organizations to analyze, improve and control the quality of their information assets. With the DataFlux Data Quality Integration Platform, DataFlux provides best-in-class technology components for the full spectrum of data quality and data integration tasks.

“High-quality data is the cornerstone of any effective CRM program, and we have seen many of our customers achieve superior levels of customer satisfaction and customer retention through data quality and data governance programs,” said Tony Fisher, president and CEO of DataFlux. “This award demonstrates that we are delivering the data discovery and improvement tools that companies need to streamline and improve their CRM initiatives.”

The 2007 CRM Market Awards honor the individuals and companies that stand above the rest in customer relationship management as a result of their significant influence, innovation or accomplishments. The awards recognize the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction.

SAS, the parent company of DataFlux, was named CRM Business Intelligence Winner and was a runner-up in the Marketing Automation category.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a unified view of customers, products, suppliers or any other corporate data asset. A wholly owned subsidiary of SAS (www.sas.com), DataFlux customers can rapidly assess and improve problematic data, building the foundation for enterprise data governance. Effective data governance delivers high-quality information that can fuel successful enterprise efforts such as risk management, operational efficiency and master data management (MDM). To learn more about DataFlux, visit www.dataflux.com.