BETHESDA, Md.--“Real Time CRM — increasing access to time-sensitive information via handheld and/or wireless devices—is improving customer satisfaction, productivity and financial performance of customer relationship management,” said Barton Goldenberg, president of ISM Inc., in announcing the 2007 winners of the second annual Real Time CRM Software Awards.

The Real Time CRM Awards were introduced last year in response to the dramatic impact that real-time CRM applications have on the way customer-facing personnel work. To select the 2007 winners, ISM’s Software Lab staff tested the real-time capabilities of more than 40 software entries against nine criteria—three additional criteria than last year.

C2CRM, in addition to “The seven other software solutions selected reflect the CRM wave of the future as Real Time CRM is providing more rapid answers to customer questions, instant chat with customer service, immediate access to order status and inventory, and seamless connectivity between the Internet and brick-and-mortar stores, with real-time intelligence,” said Goldenberg.

The winning software solutions were rated according to nine real-time solutions criteria: Real-Time Dashboards, Rapid Application Development Tools (RAD), Workflow Tools, Business Object Configuration, Mobile-Device Implementation, Real Time Currency Conversion, Real Time Analytics, Real Time Accounting Integration and Service-Oriented Architecture (SOA) Functionality.

“Real time functionality, along with analytics created in real time, are driving the growth of both the CRM and mobile and wireless products/services markets,” said Goldenberg.

The Real Time CRM selections are featured in ISM’s 15th edition of The Guide to CRM Automation and online at (www.ismguide.com).

ABOUT ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike and United Way of America and United Way of Toronto; ISM’s government clients include the Department of Defense and the US Postal Service.

ABOUT CLEARC2

ClearC2, Inc., was founded in 1993 focusing on delivering and publishing customer driven technology solutions. Accessible to everyone in the organization via the Web, offered as both an OnPremise and SaaS solution, C2CRM provides instant access to critical customer and prospect related information. While 100% web based, C2CRM also provides 100% off-line capabilities, which is ideal for companies with remote sales forces. The benefits of C2 CRM can be realized across practically every area of a business. Clear C2 is strategically aligned with IBM and is located in Coppell, Texas.

For additional information on ClearC2, Inc. or C2CRM, visit http://www.c2crm.com or call 1-888-339-4244.