Aggregate Knowledge Named “Cool Vendor” by Leading Analyst Firm

SAN MATEO, Calif.--Aggregate Knowledge, the leader in Discovery, has been included in the list of cool vendors in the “Cool Vendors in CRM Sales, 2008” report by Ed Thompson, Michael Dunne and Gene Alvarez published March 24, 2008 by Gartner, Inc.

The report stated, “Few consumers trust suppliers’ claims on their Web sites and seek advice from friends, family and reviews from other customers. Behavior recommendations and social network advocacy add value for confidence-building in areas where people may not have traditionally turned to online shopping. Some more-progressive companies have deployed this on their e-commerce sites, but most find that it costs too much; therefore, only a few cool vendors with sufficient budgets were able to pursue this capability.”

“We are honored to be named a ‘cool vendor’ by Gartner,” said Paul Martino, CEO and founder of Aggregate Knowledge. “It is very exciting to read a story about your favorite March Madness team and see a discovery ad with the tickets and merchandise that people are buying – or even not-so-obvious things such as an article on what to do in San Antonio. That’s the power of discovery and that’s why companies are joining the Pique Discovery™ Network – to get their products discovered by more than 100 million people a month.”

Aggregate Knowledge Pique Discovery Network offerings enable customers to leverage real-time consumer interest into their advertising and marketing campaigns. Pique Discovery offerings enable customers to deliver highly-targeted product and content placements based on what other people are actually doing, anonymously and in aggregate, across the web. Customers working with Aggregate Knowledge automatically convert their entire product and content catalog into campaign creative and deliver them into any channel, including advertising, emails, mobile phones and across web sites.

Aggregate Knowledge delivers more than 1 billion product and content placements a month to more than 100 million people. Companies joining the Pique Discovery Network include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed and implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defined a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

The complete Gartner report is available to Gartner clients at www.Gartner.com.

About Aggregate Knowledge

Aggregate Knowledge provides the Pique Discovery™ Network. The Pique Discovery Network is a network of web sites where people discover content and products based on what is being viewed and bought on the web. Pique Network offerings help customers increase revenue from their sites, attract and convert customers, and deliver engaging and memorable discovery experiences. Pique Discovery Network customers include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.