SOUTHBOROUGH, Mass.--Joe Chappell, CEO of TrueAdvantage®, Inc., the industry’s leading sales acceleration service for B2B companies, is featured in a series of podcasts and videos discussing the importance of pipeline development and effective prospecting to increase a company’s bottom line.

For tips on maximizing sales effectiveness, accelerating results and turning sales opportunities into revenue, listen to these interviews with Joe Chappell:

• The SalesRoundup Podcast: “‘Mine’ Your Business! Part one of a three part series on effective Account Management” – April 2, 2007 http://www.salesroundup.com/
• Selling Power Daily Report: “How True Advantage Enhances Leads” – April 30, 2007 http://www.sellingpower.com/video/?src=homepage
• Selling Power Daily Report: “How Technology Enhances Sales Process” – May 1, 2007 http://www.sellingpower.com/video/?src=homepage
• Sky Radio (for American Airlines): “Get in Touch with the Right Person First” – July 2007 http://www.trueadvantage.com/corporate/thought_leadership.html

“It is critical to any sales team to keep its prospect pipeline flowing so it can close more sales and ultimately bring in new revenue,” said Chappell. “However, sales representatives are often forced to spend precious hours sorting through irrelevant sources of information to find a single sales lead. By eliminating unnecessary noise and providing sales representatives with extremely targeted sales opportunities that are customized to their territories and needs, sales representatives are guaranteed to bring in more dollars.”

For more information about TrueAdvantage, please visit http://trueadvantage.com/.

About TrueAdvantage

TrueAdvantage provides the industry’s leading sales acceleration service for business-to-business companies that need to expand their sales pipeline and drive net new revenue. Powered by its proven patent-pending SmartTrigger^TM technology, TrueAdvantage mines, aggregates and filters information from the Internet and more than 20,000 sources to deliver real-time, personalized, and actionable insights – sales triggers – that directly impact the results of the sales representative. Armed with timely, highly qualified and ready-to-buy prospects delivered straight to their emails or CRM systems, sales professionals compete in more deals, close more sales and generate more revenue.

Headquartered in Southborough, Massachusetts, TrueAdvantage helps more than 200 sales-driven companies including ADT, Herman Miller, Tech Data, Unisys and Yahoo! HotJobs accelerate their sales results, drive the new business pipeline and increase the top line. For more information, please visit www.trueadvantage.com.