SAN FRANCISCO--July 20, 2006--Neocase, a global leader in collaborative customer operations for CRM, today announced that Tara Ryan has joined the company as senior vice president of worldwide marketing. Ryan joins Neocase, an established European leader in CRM, as part of its growth strategy for the on-demand and U.S. markets.
Ryan brings more than 15 years of experience in managing strategic, global marketing programs for technology businesses, and has extensive expertise in the CRM industry. Ryan will lead Neocase's global marketing efforts, focusing on building the company's presence in the U.S. market and managing channel marketing efforts.
"Neocase is taking customer service and support to a new level of strategic importance, driving efficiencies and improving customer satisfaction across business units and throughout an extended partner network," says Tara Ryan. "The extent of internal and external collaboration that Neocase has in the customer service offering positions them to lead the next wave of innovation in CRM for companies of all sizes. I'm looking forward to joining the team to grow sales and increase Neocase's presence in the on-demand and U.S. CRM market."
"Tara is a strong addition to our U.S. team and will rapidly help Neocase become a significant player in the global CRM industry," said Herve Pluche, Neocase CEO. "She brings an ideal mix of talent and expertise to Neocase and will play an essential role in educating the market, and laying the groundwork for our long-term growth and strengthening our sales channel programs."
Prior to joining Neocase, Ryan served as vice president of marketing at Ketera, a provider of on-demand spend management solutions. Before Ketera, she was senior vice president at NetSuite, makers of an on-demand integrated ERP, CRM and eCommerce software suite. At NetSuite, she led strategic development and implementation of all product marketing, public relations, analyst relations and marketing communications. NetSuite experienced extraordinary sales growth and success in the SMB market through her marketing efforts, as she provided branding, pricing, strategy and all demand generation for the company. Prior to NetSuite, Ryan oversaw global marketing initiatives for Commerce One, Inc., and managed global marketing while at Deloitte Consulting, McAfee.com, Network Associates and Oracle.
About Neocase Software
Neocase Software is leading the charge in the customer service market segment. Neocase has been producing superior customer service software for more than 15 years. Created in a call center environment, Neocase delivers customer operations management solutions that enable organizations to implement advanced customer service best practices. Neocase brings customer service to a new level by giving customer service agents the power to access expertise anywhere in a company or to collaborate with external partners for tailored case resolution. Neocase markets its products through a global network of established partners. Neocase Software is a privately held company with offices in Europe and the United States.
