Arthur to Help Fuel Continued Growth and Customer-Driven Products
SAN FRANCISCO--Mindjet Corporation, the global leader of productivity software for visualizing and managing information, today announced that it has named Lisa Arthur as its new Chief Marketing Officer. With more than twenty years of marketing and communications experience, Ms. Arthur will report to Mindjet CEO Scott Raskin, and will be responsible for the company's global marketing organization including product marketing, field marketing, marketing communications, analyst relations and channel marketing.
"Lisa is an accomplished marketing executive and brings to Mindjet a combination of strategic thinking, creativity and a proven track record," Raskin said. "Lisa will be a great addition to our management team. She brings experienced leadership to Mindjet as we continue to hone our strategy for helping individuals and large teams visualize and transform ideas and information into action."
Most recently, Ms. Arthur served as Chief Marketing Officer for Akamai Technologies, Inc., the leading global service provider for accelerating content and business processes online. As Akamai's CMO, she led efforts to expand the company's product management organization and its product portfolio, to refine processes for marketing Akamai's solutions and to re-energize the Akamai brand. Ms. Arthur was also instrumental to the company's entry into the Application Performance Services space.
Prior to Akamai, Ms. Arthur served as Vice President, On Demand & Services Marketing at Oracle Corporation. Ms. Arthur was responsible for global marketing of Oracle's fastest growing business, Oracle On Demand, as well as Support, Consulting, and Education Services, representing more than $6 billion in revenue. Ms. Arthur also has served as Vice President, Global CRM Product Marketing at Oracle, and was responsible for developing and orchestrating product marketing strategies for Oracle's CRM business. In this role, she launched Oracle's entry into the CRM market and also launched Oracle's first online applications business, oracle.sales.com, as well as four product introductions and a global thought leadership initiative that reached more than 500,000 people.
"I'm very excited to be joining Mindjet at such a pivotal time where I can leverage the full spectrum of my experience," said Ms. Arthur. "I see tremendous continued opportunity for Mindjet and look forward to helping the company expand its product line, increase its brand awareness and reach new customers."
About Mindjet
Mindjet Corporation is the leading provider of productivity software for visualizing and managing information, allowing individuals and teams to more effectively think, plan, and collaborate. Used by over 750,000 within the majority of Global 2000 companies, the Mindjet(R) MindManager(R) product line enables users to visually connect and synthesize ideas and information to improve decision making, shorten business planning processes, and harness the intellectual capital in their organizations. With headquarters in California and operations throughout the world, Mindjet is backed by leading international venture capital firms Investor Growth Capital, Inc. and 3i. More information is available by visiting http://www.mindjet.com or by calling toll-free 1 (877) MINDJET.
