WASHINGTON--Optima (www.optimadirect.com), the DC-based global leader in end-to-end contact center and telemarketing program management and part of Omnicom’s Star Marketing Group (www.starmsgroup.com), is proud to announce Maria Webb as Vice President of Business Development, effective immediately.
Maria’s primary responsibilities at Optima are to develop new business and alliance programs domestically and internationally in the financial, insurance, utilities, and travel vertical sectors. Maria has tremendous amount of experience in providing telemarketing, integrated direct marketing and multicultural marketing solutions. She joins Optima with an extensive background in business development strategy in teleservices and direct marketing and had worked as vice president of business development at a top 50 teleservice provider. Some of her previous roles include business development, establishing alliance programs, consulting and strategic client services manager at major teleservice and direct marketing companies. She has successfully assisted Fortune 500 companies to strategies and grow within their vertical and in the new emerging market space. Maria is based in Washington, DC.
“Maria’s teleservices expertise will be a tremendous aid in expanding Optima’s call center network within the North American and International markets,” said Jeff Myers, Director of Client Services at Optima. “We look forward to her input on teleservices markets and assisting our clients into new emerging markets globally.”
About Optima
D.C.-based Optima (www.optimadirect.com), which celebrated its twentieth anniversary in 2006, manages a network of more than 200 call centers across the U.S. and Canada, with expertise in scripting, program management, training, strategic planning, and data processing. Its client base ranges from Fortune 100 companies to start-ups, and industry experience includes financial services, insurance, retail, utilities, travel, consumer goods, pharmaceutical, membership services, publishing, fund-raising, and political programs.
About Star Marketing
Star Marketing (www.starmsgroup.com) is comprised of leading edge, CRM Omnicom agencies Critical Mass, The Daggerwing Group, Innovyx, Javelin Direct, Optima and SigmaWorks Group. Star Marketing enables advertisers to mix and match from a variety of best-in-class technology driven marketing disciplines,including: CRM, interactive, direct marketing, digital and search media, analytics, ROI and marketing sciences, teleservices, email, strategic consulting, and process improvement.
