STAMFORD, Conn.--InsightExpress, a leading online marketing research firm, announced today the expansion of its analytic team with the promotion of John Pemberton to VP, Senior Director of Research Development and Consulting and the appointment of Stephanie Young-Helou as VP, Director of Marketing Sciences and Consulting. Both appointments are effective immediately.
The InsightExpress analytic team delivers a wide array of superior advanced quantitative marketing research services to a host of blue chip clients operating across all industries.
John Pemberton: VP, Senior Director of Research Development and Consulting
Pemberton, an industry veteran with over 13 years of comprehensive experience in advanced research methods, joined InsightExpress in July of 2005 as Director of Research Development and Consulting. In his new role Pemberton will lead the development and enhancement of InsightExpress’ Web-based research solutions and client statistical support. He will also continue to represent InsightExpress as a speaker at key industry events.
Since joining InsightExpress, Pemberton has made significant contributions to the company’s portfolio of research solutions. Prior to joining InsightExpress, Pemberton held key positions at Market Vision Research, TNS/NFO (part of Taylor Nelson Sofres plc), The Farnsworth Group and Walker Information. Pemberton holds a Master's degree in Economics from Indiana University-Purdue University at Indianapolis, where he has also taught business oriented statistics courses periodically over the past 17 years. He resides in Rushville, Indiana.
Stephanie Young-Helou: VP, Director of Marketing Sciences and Consulting
In her new position Young-Helou will be responsible for pre-sales consultation with clients, management and execution of research project deliverables, research team management, as well as the development and further refinement of InsightExpress’ suite of analytic product offerings.
A seasoned research professional with 20 years of experience, Young-Helou most recently held senior positions at Walker Information in Indianapolis. As Vice President of Knowledge Management and, prior to that, Vice President of Marketing Sciences, she led Walker’s Marketing Sciences Department for the past 12 years in the design and execution of loyalty, CRM and CSM related projects. Previously, Young-Helou spent eight years designing, executing and reporting custom research projects for what was then the Walker: Research &Analysis business unit. She also worked with Walker’s internal designers to create and refine the company’s automated analytic reporting systems. In addition, she worked on various teams helping to develop and update Walker’s loyalty products.
A resident of Pendleton, IN, Young-Helou earned a B.A. in Management Science with a concentration in Management Information Systems and a minor in Mathematics from the business college at Ball State University. She also holds a Master’s degree in Mathematical Statistics along with a minor in Statistical Computing from Ball State.
Fern Schapiro, Executive Vice President, Client Service and Marketing, commented, “As we continue to expand our advanced analytic capabilities, I’m thrilled to have such talented individuals as John and Stephanie leading the charge. With the wealth of knowledge and outstanding credentials that each offers, I am confident that both will continue to provide our clients with superior full service research support and cutting-edge research solutions.”
About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.
