Schulman to Guide InsideView’s Initiative to Promote Integration Between Sales & Marketing for Its Customers
SAN BRUNO, Calif.--InsideView, the on-demand sales intelligence application, announced today that Rand Schulman, a leader in SaaS and Web analytics industries, has joined the company as chief marketing officer. Schulman is responsible for directing InsideView’s marketing strategy and positioning, in addition to leading the company’s efforts in gaining increased acceptance in the CRM space.
Schulman brings over 20 years of industry experience to InsideView, having served as chief marketing officer of WebSideStory (VSCN) and taken the firm through its IPO; headed product strategy at Webtrends/NetIQ; and most recently served as General Manager Internet Products at Unica Corporation (UNCA), a leading provider of Enterprise Marketing Management solutions. Schulman was founder and CEO of one of the first software as a service (SaaS) and web analytics companies (1997), Keylime Software (acquired by Yahoo!) and is also a founder and previous board member of the Web Analytics Association (www.webanalyticsassociation.org). Rand has been named one of the top 100 B-to-B marketing executives by BtoB Magazine in 2006, and he has been an executive at a number of other software firms including executive vice president at Software Publishing. He is also a principal at Rand Schulman Partners (www.randschulman.com) and sits on various boards.
“We are very pleased to have Rand join our leadership team at InsideView as he has a proven track record in pioneering both new sectors and technologies,” said Brian Jacobs general partner at Emergence Capital Partners and a member of the InsideView Board of Directors. “As an investor in salesforce.com (CRM) and other prominent technology-enabled services companies, we focus on investing in firms developing disruptive technologies that will significantly impact the business landscape.”
InsideView belongs to a new class of SaaS applications that is transforming the way that sales and marketing organizations find connections with relevance to key decision-makers and keeps the sales pipeline filled with opportunities. Customers use the company’s proprietary aggregation technology to strategically target verticals and companies undergoing specific business changes, approach prospects with a customer-centric value proposition, discover decision makers and leverage introductions to bypass inefficient cold-calling efforts. InsideView’s growing customer adoption rate is based on the ease-of-use of the product, integrated mashups with leading SFA/CRM providers and unparalleled ROI.
“Rand is a powerful addition to our team,” said Umberto Milletti, CEO of InsideView. “We wanted to bring the ‘best of the best’ in the SaaS space on board—someone who could help us think outside the box and introduce fresh ideas to the company.”
InsideView is gaining rapid acceptance in the CRM/SFA space since its release this year with a strong customer list, including SuccessFactors, WebEx and ServiceSource.
About Emergence Capital Partners
Emergence Capital Partners is a leading venture capital firm focused on early and growth-stage Technology-Enabled Services (TES) investing. Our mission is to help build market leading, successful businesses in partnership with great entrepreneurs. Our focus and team-based approach allow us to create unique value for our service-based portfolio companies. Emergence investments include Salesforce.com, SuccessFactors, HireRight and many others. Information on Emergence Capital Partners is available at http://www.emcap.com/.
About InsideView
InsideView is the pioneer and leading provider of actionable intelligence for cutting-edge sales and marketing organizations. InsideView automatically discovers rich selling opportunities, notifies salespeople in real time and delivers critical relevant information on companies and connections needed to engage customers and close sales. InsideView dramatically reduces cold calling and research, revolutionizes prospecting, drives higher sales and builds high-performance pipelines. The company is privately held and venture-backed by Emergence Capital Partners, JDM Capital (an associated fund of Greenhouse Capital Partners) and Rembrandt Venture Partners. InsideView also partners with salesforce.com and SugarCRM. InsideView’s customers include Aravo Solutions, GlobalKnowledge, Jobscience, Rearden, RightNow Technologies, saaspoint, ServiceSource, Symantec and WebEx. Founded in 2005, InsideView is headquartered in San Bruno, California with operations in Hyderabad, India. For more information, visit www.insideview.com.
