Former Omniture Director Joins Unica to Drive Web Analytics;

Sales Leader from Cognos and Business Objects to Lead Sales in France

WALTHAM, Mass.--Unica® Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the appointment of two new executives to drive sales growth in Europe. Georges Anidjar has been named sales director for EMEA (Europe, Middle East and Africa) to expand Unica’s sales of web analytics and internet marketing solutions. Jean-Christophe Péaudeau joins Unica as the sales director for southern Europe and the country manager of Unica France to build Unica’s sales team and generate sales for Unica’s EMM offerings.

In his new position, Georges Anidjar is responsible for the creation of a European team dedicated to expanding sales of Unica’s Affinium NetInsight^TM, Unica’s signature web analytics solution, and for developing a network of partners. Before joining Unica, Anidjar worked as director of southern Europe for Omniture, a web analytics company. Prior to that, he held roles as sales director and managing director for the French subsidiary of Epiphany (now Infor), a CRM analytics software provider.

As sales director for Southern Europe and country manager of Unica France, Jean-Christophe Péaudeau will be responsible for growing sales and managing strategic partnerships for Unica’s EMM solutions. Péaudeau’s experience includes three years as sales director at Cognos France. Before Cognos, he served in several sales positions during his seven-year tenure with Business Objects.

“The appointments of Georges and Jean-Christophe come at a time of strong international growth and opportunity for Unica in Europe’s booming market,” said Yuchun Lee, CEO of Unica. “The experience of these two leaders in building teams and establishing high quality, satisfaction-driven relationships with customers and partners will further strengthen Unica’s position in the market. They are dedicated to helping companies increase the value and results of their marketing initiatives with Unica’s solutions that are uniquely focused on the needs of marketing professionals.”

About Unica

Unica® Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers’ Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium’s notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com.