CRM Veteran Brings Industry Know-How, Vast Experience to Growing Business Software Company
PHOENIX--Infusion Software (www.infusionsoft.com), a leading provider of on-demand “active” Customer Relationship Management (CRM) sales and marketing automation software for growing small businesses, today announced that Pat Sullivan, Founder and former CEO of ACT! CRM software and SalesLogix, has joined the Company’s Board of Directors, effective immediately.
“Infusion Software’s CRM program is a unique and powerful CRM solution built specifically for small businesses—which is really the last great opportunity in the CRM software market," said Pat Sullivan. “I have a first-hand appreciation of Infusion Software’s mission to provide software tools that help small businesses grow. I am excited to have the opportunity to help Infusion Software achieve its mission."
Sullivan is widely recognized as a pioneer and visionary in the sales automation industry and is attributed with creating the contact management software category. Sullivan has a renowned track record of business success including with Contact Software International Inc. (developer of ACT -- one of the world's best selling contact management software applications) and SalesLogix Corp. He most recently took the companies public and sold ACT! and SalesLogix to Sage Software (LSE:SGE).
Sullivan's distinguished list of accomplishments includes recognition as one of the 80 Most Influential People in Sales and Marketing History by Sales and Marketing Management Magazine; twice awarded the coveted Ernst and Young Entrepreneur of the Year award; recognized as one of the 10 most influential people in the Customer Relationship Management (CRM) industry by Sales and Marketing Management Magazine; named Leader of the Year by the Arizona Software Association in 2000; and presented with the Pioneer of the Year Award by that same association in 2002. He currently serves as the CEO of Jigsaw Health, a company dedicated to helping those who suffer from chronic conditions.
Infusion Software, through its SaaS solution Infusion CRM, provides a comprehensive package to customers that, unlike most other CRM programs on the market today, does not require constantly adding more modules and incompatible software tools that ultimately delay implementation, increase costs, and limit profitability for customers.
"Pat Sullivan’s proven understanding of marketing and customer relationship management makes him a great addition to Infusion Software," said Clate Mask, president of Infusion Software. "He adds a depth of experience that will help us fulfill our goal of being the leading sales and marketing software program that small businesses across the U.S. and worldwide use to grow their companies quickly and profitably."
Pat Sullivan and Clate Mask of Infusion also recognize small businesses need accessibility and effective communication, support and efficiency, along with training and education in the areas of sales and marketing development and management from their CRM solution partner. Infusion offers business owners best-of-breed marketing and sales training to fuel their Infusion CRM solution that helps customers fully realize the benefits of CRM.
About Infusion Software
Infusion Software is a privately-held software company headquartered in Arizona. Infusion Software liberates and empowers small businesses that are tired of managing their sales, marketing and customer service with a hodge-podge of incompatible software programs and manual grunt labor. The company’s flagship product, Infusion CRM, is a web-based software program (also known as SaaS) that centralizes, organizes and automates lead generation, lead conversion and client fulfillment for a small business. Unlike any other CRM software available on the market today, Infusion CRM is a comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize marketing and automation are necessary to growing quickly and profitably. For more information on Infusion Software visit http://www.infusionsoft.com.
