INDIANAPOLIS--July 10, 2006--ExactTarget, a leading developer of on-demand data driven email software solutions, today announced that it's co-founder and CMO, Chris Baggott, has been named to BtoB Magazine's "Who's Who in B-To-B," a bi-annual list of 100 people who are making a difference in b-to-b marketing. This marks Baggott's second consecutive appearance on the influential list which is published in alternate years. He was first included on the 2004 list.
According to the publication, the executives who achieve the "Who's Who" list "consistently perform at the top of their game, whether on the client side, the agency side or in supporting industries in between." BtoB generates nominations from readers, corporations, industry experts and its editorial staff.
In naming him, BtoB noted "Baggott is the visionary behind ExactTarget's email software. His blog, Chris Baggott's Email Marketing Best Practices, was named one of Forbes.com's Best of the Web."
"At ExactTarget we have worked hard to promote a raised-bar vision for on-demand outbound email solutions that includes strong permission rules, maximized deliverability, true one-to-one personalization, and campaign optimization," said Baggott. "Our software-as-a-service platform allows marketers, from the largest to the smallest, to integrate our software with other web-based applications like web analytics, CRM and content management to get a closed-loop customer view. I am honored to be included in BtoB's Who's Who list and am gratified to see our best practices recognized."
As a key executive, Baggott led the growth of ExactTarget to more than 5,000 customers in just five years. A leader in database marketing for more than 20 years, Baggott last month was voted "Best Email Marketing Blog" by MarketingSherpa readers for the second consecutive year. A marketing futurist and voice for email best practices, Baggott has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report, and MarketingSherpa. Baggott makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association, National Center for Database Marketing and the Red Herring CMO Conference.
About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,000 organizations worldwide, including, Anthem Blue Cross and Blue Shield, The Home Depot, Scotts, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.
