Hot Banana is First to Add Web Site Optimization, Marketing Automation to Its Web CMS
Version 5.5 Empowers Small-to-Midsized Businesses to Build and Fine-Tune Web Sites for Lead Generation
BARRIE, Ontario & MENLO PARK, Calif.--Hot Banana Software, Inc. (www.hotbanana.com), a leader in Web content management for marketing, today announced that it has launched Version 5.5, which takes Web CMS to the next level by integrating Web site optimization and marketing automation features. The company also made significant changes to its SaaS and licensed pricing, squarely focusing on small-to-midsized marketers.
“Hot Banana is throwing down the gauntlet and claiming the mid-market Web content management space,” said Krista LaRiviere, general manager, Hot Banana. “We’re now giving midsize marketers advanced tools and controls for creating Web sites that are designed from the ground up to generate and convert leads and to handle complex online marketing campaigns. And we’re giving it to them at a price they can afford, in an off-the-shelf SaaS or licensed package that they can implement with or without IT assistance.”
As part of its re-positioning strategy, Hot Banana has re-launched its own corporate Web site using Version 5.5, at www.hotbanana.com.
The company’s innovative new release, Hot Banana Version 5.5, is first to focus on three areas: (1) Web content management, empowering marketers to build Web sites and take control of their content; (2) Web site optimization, giving marketers the tools they need to fine-tune the marketing performance of their sites; and (3) marketing automation tools for capturing Web site visitors, turning them into qualified leads and transferring the leads to CRM systems.
The one-of-a-kind Web CMS integrates best-of-breed, third-party Web analytics, email marketing and CRM solutions. It also consolidates all the capabilities from Hot Banana’s formerly optional Active Marketing Suite into one core product.
At the same time that the company has increased product functionality, it has also made its pricing structure more affordable. The company created a three-tier model based on usage: one to five users, six to 25 users and unlimited users. Hot Banana SaaS, the company’s hosted offering, starts at only $329 per month, while Hot Banana Licensed Software starts at $4,999.
The most expensive package is a licensed-software offering that handles an unlimited number of users and URLs for only $27,999.
Pioneering Web Content Management for Marketing
Version 5.5 builds Web site optimization tools and marketing automation processes directly into the core product. This approach empowers marketers to maximize inbound Web site traffic, launch email campaigns, leverage landing pages with A/B testing and Web forms, and transfer leads to CRM systems like salesforce.com.
“We’re the only Web CMS vendor with this laser focus on giving marketers total control,” said LaRiviere. “Our approach lets marketers focus all their energy on making sure the Web site content is fully optimized and automated, so their marketing campaigns can perform and outperform.”
Among the most innovative features are:
About Hot Banana Software, Inc.
Hot Banana (www.hotbanana.com) is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering or as a licensed software ColdFusion CMS, with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small-to-midsized companies, Hot Banana has more than 200 clients worldwide.
Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, Calif., Hot Banana is a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-sized marketers. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks.
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