DUBLIN, Calif.--Sybase, Inc., an SAP company (NYSE:SAP) and industry leader in enterprise and mobile software, today announced the Sybase® Mobile Sales for SAP® CRM for BlackBerry® smartphones – a new ‘super app’ that delivers an integrated application experience on BlackBerry smartphones. By extending the SAP Customer Relationship Management (SAP CRM) application to the expansive BlackBerry smartphone community, Sybase and SAP are making it possible for sales, service and marketing professionals to experience significant productivity gains through this ‘super app’.

“We are seeing CRM as one of the primary entry points for enterprise mobility implementations”

The new mobile solution for BlackBerry smartphones from SAP and Sybase provides comprehensive access to up-to-the-minute SAP customer and business analytics data and the ability to seamlessly conduct workflow processes anytime, anywhere. Advanced features like instantaneous alerts via BlackBerry push technology, and integration with the BlackBerry inbox and calendar provide users with a ‘super app’ experience on BlackBerry smartphones. Enterprises can also further exploit their IT infrastructure investment by improving mobile worker productivity and efficiency, shortening sales cycles, and increasing visibility into performance.

By making available business-critical data on BlackBerry smartphones using the industry’s leading Sybase Unwired Platform and the BlackBerry platform, SAP and Sybase are transforming enterprise operations to not only address the short-term imperatives of reducing costs and better decision making in the field, but also helping companies achieve differentiated capabilities in order to compete effectively over the long term.

According to research by leading analyst firm the Yankee Group, mobile CRM solutions have a more than 70 percent adoption rate among enterprise users, surpassing even traditional CRM options.¹

“We are seeing CRM as one of the primary entry points for enterprise mobility implementations,” said Gary Kovacs, senior vice president, Markets, Products, Solutions, Sybase. “Real-time mobile access to proven business applications in the SAP Business Suite significantly drives innovation, productivity and the overall customer experience. Sybase has built a unique mobile experience for the SAP CRM application for BlackBerry smartphones and that, combined with the BlackBerry enterprise solution’s strength in the enterprise and our leading mobility platform, allows us to transform businesses through enterprise-wide mobility globally.”

“Sybase Mobile Sales for SAP CRM delivers the type of powerful experience our enterprise customers expect on BlackBerry smartphones,” said Jeff McDowell, senior vice president at Research In Motion. “We look forward to future innovation on the SAP, Sybase and BlackBerry platforms to empower the developer community to build ‘super apps’ for the SAP Business Suite that deliver a true, native BlackBerry experience.”

As the world's leading provider of business software with more than 102,500 customers in over 120 countries, SAP enables organizations to maximize interactions across the customer lifecycle by allowing transactions to be consistent and relevant with real-time, accurate information.

The Sybase Mobile Sales application for SAP CRM for BlackBerry smartphones is being demonstrated this week at BlackBerry DEVCON 2010, September 27-30, 2010, San Francisco and is scheduled to be available in November 2010. For more details, visit www.sybase.com/SAP.

In related news, Sybase issued the second installment of an extensive study benchmarking some of the world’s leading Fortune 1000 enterprises across a wide range of vertical industries, titled ‘Measuring the Business Impacts of Effective Data’. Click here to download a free copy.

About Sybase

Sybase, an SAP company, is the industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.Join the conversation on Twitter at @Sybase and @MobileWork.