Gain an Indepth Insight into the CRM & Business Intelligence Markets With this Bundled Report Providing Data From 2007 to 2010

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/research/fc0713/crm_business_int) has announced the addition of the "CRM & Business Intelligence Market 2007-2010 - Bundled Report" to their offering.

Increase of investments in improving customer service, productivity of customer-facing employees, marketing automation and sales force automation are driving sales of CRM applications. Further, the recent slowdown in the US economy creates opportunities for CRM vendors as companies are in a cost-cutting mode and are forced to rethink how and where they spend their marketing and sales promotion dollar. In addition, due to the increased cost of customer acquisition, customer retention has become much more important.

The software-as-a-service (SaaS) or on-demand CRM market is expected to give stiff competition to the traditional on-premise CRM and is forecast to account for a significant share of the market.

Further, the ongoing cycles of market consolidation and innovation, combined with convergence of BI with enterprise applications, such as CRM, and growing volumes of data are driving the demand for BI applications. The need for linking business processes with partners, suppliers and customers to have a comprehensive view of operations beyond the organization, is also expected to drive the demand further.

In addition, a shift from spending on planning, forecasting and analytical applications to spending on packaged analytical infrastructure technologies - data warehouses and data marts is expected to drive the market through 2012.

This is a bundle of two technology market assessment reports: "CRM Market 2007-2010" and "Business Intelligence Market 2007-2010". Bundled reports are available at an attractive discount over the individual reports.

The report forecasts the market size of CRM and Business Intelligence over the period 2007-2010. Further, the total market is segmented into various geographic regions and verticals. The report also presents market size for major countries in various regions. In addition, the report identifies key selling drivers for CRM and Business Intelligence for major verticals.

This report can help IT vendors identify target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customers wallet.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of our deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

- Market Size & Forecast - Geographic Segmentation - Vertical Segmentation - Sales Drivers by Verticals - List of Exhibits

For more information visit http://www.researchandmarkets.com/research/fc0713/crm_business_int