Pio-Tech Improves Customer Service, Sales, and Marketing Using Soffront CRM
FREMONT, Calif.--Soffront® Software Inc. (www.soffront.com), the leader in mid-market CRM software, today announced that Pioneers Information Technologies Co. (Pio-Tech) is using Soffront CRM to improve customer service, sales, and marketing. Headquartered in Amman, Jordan, Pio-Tech (www.piotech.com) is a systems integrator and business solutions provider, specializing in enterprise management solutions.
After considering numerous competitive solutions, Pio-Tech selected Soffront CRM in August, 2006. “We choose Soffront because they offered exceptional value and everything we needed to achieve our CRM goals,” explained Rand Hashem, managing director at Pio-Tech.
According to Hashem, the speed and cost of implementation were also important considerations. “With Soffront's 'On Demand' solution, we were able to deploy within a month. The entire system was available online with a user-friendly web interface,” continued Hashem. “We didn't need to purchase any hardware or third-party software to get started, and Soffront’s modular approach allowed us to gradually add modules, as needed.”
Soffront CRM enables Pio-Tech to improve the entire customer management life cycle–from prospect, through sales, to valued customer. “Soffront’s customer help desk gives us full control and quick response to all customer support requests,” said Hashem. “The software helped us to build an extensive knowledge base, and our customers appreciate the superior technical support we now deliver.”
Soffront CRM is also helping Pio-Tech enhance their sales cycle. “Prior to Soffront, our manual sales process was extremely lengthy with many missing steps,” explained Hashem. “Soffront’s automated process helps our sales team increase the sales pipeline and provide better understanding and follow up to various opportunities.”
Additionally, Pio-Tech’s marketing department is using Soffront CRM. “By automating our marketing efforts, we have increased the number of campaigns we can launch. Moreover, the results of the campaigns have improved, because we can better filter and select leads based on responses,” Hashem concluded.
A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. Soffront’s CRM is designed to readily adapt to a company’s processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront offers affordable services to a range of businesses including mid-sized companies, Fortune 500, federal, state and local governments.
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