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Reinventing Pharmaceutical Sales Forces
Study Finds Less Than Half of All Marketers Know Customer Communication Preferences

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CRM in Use - Deployment Stories

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(PRWEB) February 04, 2013 POP has been providing sales force operations software and consulting services for Lupin since 2006, when the company switched from a CSO to an in-house sales force. “As part of our due-diligence in upgrading our sales force to the iPad, Lupin evaluated many major pharmaceutical CRM vendors,” said Mickey Proctor, Lupin vice president of sales. “Our assessment of POP's system is that it provides the best overall value with the greatest flexibility. POP continues to be a true partner by offering business and system solutions while providing us with a high level of service. This reaffirms why we selected iPoint Mobile and expect it to improve and support our continued sales success. “Having grown from 40 to 160 reps in six years, Lupin is rolling out the iPad to gain even more functionality from iPoint,” said Jay Stribling, president of POP. “Like never...

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Technical College Automates Back Office with FreeCRM.com San Francisco, CA January 15, 2013 FreeCRM.com, the world’s most popular cloud based CRM with over 275,000 customers worldwide today has announced that Texas State Technical College has selected FreeCRM.com’s namesake cloud CRM to power back office operations for the corporate colleges for the state of Texas. With over 30,000 students served each year through traditional degree programs, short-term continuing education and corporate training programs, FreeCRM.com is used in a variety of capacities to automate critical functions of the state college and solves the information technology needs with an affordable, feature rich CRM solution. FreeCRM.com powers college admissions and more at Texas State Technical College, allowing staff to easily manage thousands of applicants, managing documents and easily tracking each student through...

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One of India’s Leading Pharmacy Retailers with Over 130 Stores Now Using FreeCRM.com San Francisco, CA January 14, 2013 FreeCRM.com, the world’s most popular cloud based CRM with over 275,000 customers worldwide today has announced that Religare Wellness, one of India’s leading wellness and pharmacy retailers with a network of 130 stores spread across India has selected FreeCRM.com to manage customer relationships, sales and customer support using the simple web based, cloud CRM. Religare Wellness operates a variety of healthcare store formats including community and neighborhood stores, hospital pharmacies and corporate locations and utilizes FreeCRM.com in its back office operations, assisting marketing and sales staff to provide a quality shopping experience to its customers and improve customer service and product selection options. By utilizing FreeCRM.com, Religare Wellness...

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